Did you know that failing to maintain consistency on your social channels is one of the biggest reasons why your channels stop growing? Nielsen reports that 33 percent of consumers prefer to contact companies via social media rather than by phone. If you aren’t able to respond to shoppers in a timely fashion, this can affect your brand.
If you can only post three times a week, that’s cool, but make sure you always post three times a week to avoid losing followers.
So set a time each day that you’ll monitor your social accounts, post and respond. This makes you accountable and ensures you’ll take care of your social channels.