Here’s a tip that lots of larger companies take advantage of, but not many small businesses are aware of…

A/B testing. Testing is important because people will react differently to a post depending on the messaging used. By trying different messaging you can see which ones resonate with your customers. 

Test your images, test your words, test your call to actions. They’re all key areas of your posts that your audience will respond to.

Try posting a tweet featuring a link to an item and then post a link to the same item but switch up the messaging in the tweet and monitor them to see which tweet performs the best.

For more useful tips, see How to make your business more 'human', and Are you following Twitter etiquette?

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