There are over 600 million active users on Instagram which makes the platform a huge opportunity to showcase your business and gain new customers. 

This infographic from SocialMediaToday includes some eye-opening stats on why Instagram is a great tool for promoting your business. 

Here are some quick tips to make sure you’re getting the most out of Instagram:

  1. Add detailed descriptions to your posts - an interesting caption puts your photo into context. 
  2. Put a link in your profile - Instagram doesn’t allow URLs in photo captions, but you can put one in your profile. Add a relevant link to your website or most recent campaign to your bio. 
  3. Show ‘behind the scenes’ on stories - your followers will love seeing what goes on in your business such as unpacking new products or designing the window display. 

For more tips on maximising your Instagram game, see Here's how to make the most of Instagram and Imagine being able to reach one billion people...

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