There are over 600 million active users on Instagram which makes the platform a huge opportunity to showcase your business and gain new customers.
This infographic from SocialMediaToday includes some eye-opening stats on why Instagram is a great tool for promoting your business.
Here are some quick tips to make sure you’re getting the most out of Instagram:
- Add detailed descriptions to your posts - an interesting caption puts your photo into context.
- Put a link in your profile - Instagram doesn’t allow URLs in photo captions, but you can put one in your profile. Add a relevant link to your website or most recent campaign to your bio.
- Show ‘behind the scenes’ on stories - your followers will love seeing what goes on in your business such as unpacking new products or designing the window display.
- Add hashtags to your caption - a great way to for your posts to appear in searches.
- Utilise Instagram stories - a quick and easy way to share content.