Invite your customers behind the scenes on your social channels to give them a more personal experience. Think of it like inviting them to dinner; it creates a sense of intimacy and loyalty with your customers.
We love this example from Threadless showing how they print their t-shirts:
Here are some other examples of what you could post:
- Behind the scenes of photo shoots
- If you have an office, take a fun picture of your team at work
- Unpacking new products