Invite your customers behind the scenes on your social channels to give them a more personal experience. Think of it like inviting them to dinner; it creates a sense of intimacy and loyalty with your customers. 

We love this example from Threadless showing how they print their t-shirts:

Here are some other examples of what you could post: 

  • Behind the scenes of photo shoots
  • If you have an office, take a fun picture of your team at work 
  • Unpacking new products 

For more ideas, take a look at What's your story? and How to master Instagram Stories.

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