Sharing relevant content with your followers keeps them engaged with your account and helps you to become recognised as a thought-leader in your industry. This should be a combination of both posts you have created and content from other relevant feeds.
An easy way to find relevant content from other feeds to share is to build a ‘newsroom’. To do this you’ll need to create a Twitter list or group in the Maybe* platform of businesses, publications and industry thought-leaders from your sector.
This will be then be populated with all the tweets these guys are sharing, which means you can have a quick scroll each day and retweet and reply to relevant content.
So build a Twitter list or create a group in the Maybe* platform containing businesses, publications and industry thought-leaders. Include companies you admire along with those that are similar to yours and add publications which feature content to do with your products/services.
Then hop into this every day and engage - easy!