Sharing relevant content with your followers keeps them engaged with your account and helps you to become recognised as a thought-leader in your industry. 

An easy way to find content to share with your followers is to build a ‘newsroom’. To do this you’ll need to create a Twitter list of businesses, publications and industry thought-leaders. 

This will be then be populated with all the tweets these guys are sharing, which means you can have a quick scroll each day and retweet and reply to relevant content.  

So build a Twitter list of businesses, publications and industry thought-leaders. Include companies you admire along with those that are similar to yours and add publications which feature content to do with your products/services. 

For more useful tips, see Who do you admire on social? and Listening.

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