Sharing relevant content with your followers keeps them engaged with your account and helps you to become recognised as a thought-leader in your industry.
An easy way to find content to share with your followers is to build a ‘newsroom’. To do this you’ll need to create a Twitter list of businesses, publications and industry thought-leaders.
This will be then be populated with all the tweets these guys are sharing, which means you can have a quick scroll each day and retweet and reply to relevant content.
So build a Twitter list of businesses, publications and industry thought-leaders. Include companies you admire along with those that are similar to yours and add publications which feature content to do with your products/services.
For more useful tips, see Who do you admire on social? and Listening.