By engaging influencers, you’re tapping into their community of loyal followers and fans. This provides immediate social proof, and an “in” into their community.
Do you follow people on Twitter and Instagram who post similar products to yours, or maybe their lifestyle posts align with your brand values? Why not try to identify a few and then start a genuine conversation with them by asking what they think?
For example: @Influencer-Name love your new cushions. We’d love to get your thoughts on these?
Don’t forget to include a link to the product and image!
For more advice on building successful relationships with influencers, see Working with influencers.