Grouping together results from different organisation's conversations allows you to see overall trends and insights and is a great tool for organising your profile.
Creating a group is especially useful when you need to be able to sort your conversations and only want to see a select number. For example, you could group all of your competitor's conversations and compare the insights across the whole group or you could group all of the retailers in your area and engage with them. If you are running campaigns with certain hashtags you need to track, you could also keep these in a single group to monitor for engagement.
We have prepared some groups to help you get started but you can create your own too.