Grouping together results from different conversations allows you to see overall trends and insights.
Creating a group is especially useful for high streets or places. For example, you can group together all of the independent or chain retailers. You can group all of the women's wear retailers together, all of the bookshops, etc.
For any organisation, a group of your competitors is a great way to stay on top of the overall trends in your industry or marketplace.
Creating a group allows you to see what's going on in conversations online that are relevant to you.
In your Activity Report, you can sort your daily tasks by the groups you have created.