In 2019, Cheltenham BID launched Light Up Cheltenham for the second year in a row.
"We want to bring some colour and fun to Cheltenham town centre in what can be one of the quietest months of the year in towns and cities across the country"
Kevan Blackadder, BID Director
To increase awareness about Light Up Cheltenham, and especially about the wheel located in Imperial Square, Maybe* worked with OurChelt to create a Facebook post, which launched a Facebook Messenger chatbot sharing news about the event, and featuring pictures and details about the wheel.
In less than 24 hours, the OurChelt Facebook Messenger community had grown by 246.5% (or by 488 people).
This activity, combined with previous posts, has created an opted-in community of nearly 700 people, all of whom OurChelt can contact at any point to share other events happening in Cheltenham.
"It’s fantastic to see what a well targeted post and a supporting chatbot can accomplish in such a short time. A massive list of contacts - all opted in with email and through Messenger - and a hundreds of people excited to come down and experience both Light up Cheltenham and the wheel."
Emerson Osmond, CCO of Maybe*
Consider setting up a chatbot for your own organisation, and enjoy the results in your online community.