How engaged is your business with your local area? Read on to learn how to identify key themes of interest within your local audience that your business can respond to accordingly.

The Peak District is a region that inspires loyalty and pride in its residents, and admiration from its visitors, reflected in the high engagement across social media on posts about the area. From tourism bodies to independent retailers, locals and visitors alike show high levels of engagement in local content as compared to other regions in the UK.

Both retailers and shopping destinations can benefit from this loyalty and engagement by ensuring that their content is delivered through the lens of the Peak District. From your own perspective, you can ensure your business’ content and your engagement with others’ content celebrates local events, attractions, and people.

Parents spark the conversation in the Peak District

Using the Maybe* platform to dig further into the different audiences in the Peak District, the parenting audience is particularly active in the Peak District conservation overall. Maybe* found that there are approximately five posts per day about parenting. These tend to be positive with suggestions for things to do with kids, especially as seen by the peaks over half term period. This is an example of an influencer audience that can be valuable for relevant brands, organisations, and events to engage with.

Retailers, community centres, and even shopping destinations would be well placed to join this conversion and meet the needs expressed by this group of parents: somewhere for them to meet up, share experiences, and connect.

The Peak District’s How They Feel Report shows that the parent discussion in the Peak District is predominantly positive. How does your audience feel?

When looking at the content of the conversations parents are sharing, there is a clear trend in keywords around family and kids. There is a crossover with parenting and family blogs as well as support and mental health groups for parents.

The Peak District’s What’s Being Said Report showing the words most commonly used in the parent discussion in the Peak District. What is your audience saying?

Unlock opportunities to connect

Listening to the conversations around both where your audience is and what they’re saying can unlock opportunities to connect that may have otherwise gone unnoticed.

Make sure you’re listening to the right conversations.

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