We all know it can be difficult to keep on top of social media, especially as a business owner. Here we will talk about key actions you can make to help your channels thrive even if you are short on time.
Social Media IS worth your time.
As a business owner it can be hard to justify investing time in social media. However, with almost half of the world’s population on social media, it is a quick and inexpensive way to benefit your business. It can take time and energy to build up your social profile, so we have some helpful tips to get you on your way.
Choose the right channel
Make sure the channels you are using are right for your business. Who are your customers, how do they feel and how are you going to connect with them? You need to be showing up where your customers are.
See how your customers feel about your business - Maybe* How They Feel report
It is important to post consistently. Whether it’s daily or a few times a week, be sure to keep showing up for your followers. Follow a posting schedule that is manageable for you, this way you are more likely to keep to it.
Planning and scheduling your posts can help save time, leaving you more opportunity to interact. It also helps to make sure great content is always on your feed even when you are not online.
Get the most out of your content
Make sure you are getting the most out of your content. It is not always about creating new articles and posts but sharing and reposting relevant content, whether that be reusing previous posts or sharing from someone you follow. Your followers are unlikely to see everything you post, so don’t worry about repeating yourself.
For more tips see:
Choosing the best platform for your business
How frequently should you post on social media?
What do I post when I'm unsure what to post?
WHEN you do it matters
What’s old is new again
How to create a Buffer account