We all know it can be difficult to keep on top of social media, especially when you have a business to run. Here we will talk about key actions you can make to help your channels thrive even if you are short on time:
Social Media IS worth your time.
As a business owner it can be hard to justify investing time in social media. However, with over half of the world’s population on social media, it is a quick and inexpensive way to benefit your business. It can take time and energy to build up your social profile, so we have some helpful tips to get you on your way.
Choose the right channel
Make sure the channels you are using are right for your business. Who are your customers, how do they feel and how are you going to connect with them? You need to be showing up where your customers are.
See how your customers feel about your business - Maybe* How They Feel report
It is important to post consistently. Whether it’s daily or a few times a week, be sure to keep showing up for your followers. Follow a posting schedule that is manageable for you, this way you are more likely to keep to it, and your followers will get to know when they'll hear from you too.
Planning and scheduling your posts can help save time, leaving you more opportunity to interact. It also helps to make sure great content is always on your feed even when you are not online. Make some of your content evergreen, so that you can re-use it.
Get the most out of your content
Make sure you are getting the most out of your content. It is not always about creating new articles and posts, but also sharing and reposting relevant content that is of interest to your followers. Whether that is reusing previous 'evergreen' posts or sharing posts from someone you follow. Your followers are unlikely to see everything you post, so don’t worry about repeating yourself.