Listening to conversations around your organisation and further afield allows you to become a part of a wider conversation. The more you listen, the more you learn. Consider listening to the hashtag of your local area, your suppliers or stockists accounts and your competitors.
From your Insights pages, you can now select to see the 'about them' conversation too. This will show you the content from other users and accounts who are mentioning and talking about the conversation you are listening to so you can see the whole picture - what content they post and what people are saying about them in return.
Use the Maybe* search bar to find the businesses or people that you want to engage with or monitor and add them to your account. You can also use the search bar to add hashtags.
Head over to your dashboard to start doing more of what matters on social media.