LinkedIn currently has nearly 660+ million users (Linked In) and the platform is responsible for 80% of B2B leads from social media (99firms.com), so it’s a great place to make business connections and network.
Plus ‘more than half a billion professionals worldwide’ gather on LinkedIn’ (Hootsuite) so many of your target audience are active on here.
If you have a Linked In Business page and google your company name - or if not google the name of one that does - chances are it’ll appear high up in the search results. So having a great Linked In page is a brilliant way to tell people all the things you want them to know about your business.
And, with more than 100,000 new users joining the network every day (Social Media Examiner), it’s a great platform for increasing brand awareness and lead generation.
Using the platform for your business will allow you to search by company place or sector industry, to find relevant people to connect and engage with, plus look for sales leads. So it’s an effective platform for targeted engagement.
So if you haven’t already set up a Linked In business page, what are you waiting for!
Here is more information from LinkedIn about LinkedIn products for small businesses - what the platform offers small businesses, including free and additional services.
Remember you can download any of your results graphs from the Maybe Report Builder and share them as a posts on Linked In or any of your social media channels.
When you are ready to start posting, see Content on Linked In.