It’s easy to set up your social media accounts and then forget to post regularly. Especially if your business is having a particularly busy or challenging time and it's hard to make social media a priority.
Staying active on your social media channels is vital however if you want to keep your existing customers and build an engaged audience.
Facebook is great for making announcements to your local community and keeping them informed of what's currently happening with your business.
Make sure you do the following:
- Post on a regular basis with updates from your business, your local town, your offers, your tips etc
- Engage with other businesses and customers by asking questions and starting conversations
- Respond to people who comment on your posts. If they’ve taken the time to engage with you, reply and keep the conversation going
Staying active means that the content you post is more likely to be shown to your existing followers, and it means that potential new followers can see that it’s worth following you too.
For more useful tips, see:
Social media for the time-starved business owner
How to stay relevant on your followers feeds
Stay active on social
How to make your business more human
How to increase engagement on your social media posts