In the online world great Google reviews are as powerful as word-of-mouth recommendations. Positive Google reviews work to support your online business visibility as they are used as a ranking factor by Google search and they add credibility and trust to your brand whenever your company appears in the local pack.
Research suggests that there are three key aspects of Google reviews that play their part in local pack positioning:
- positive reviews vs negative reviews
- frequency of new reviews
- speed of response to new reviews.
To show up in the top three on a google search, typically you will need eight or more reviews or 472% more reviews than those positioned in place 4 -6.
Ready to get Google reviews working for your business? See the following articles to get started: