What is the Insight summary?
The Insight summary enables you to benchmark your social media performance against other businesses. At a glance you can see;
who has the biggest audience
who’s posting the most
who’s earning the most engagements per post and per day
their best posts
who’s running ads
How to use the Insight summary
Create an Insight summary from any business’ social media data that you have added to your Maybe* groups, for any date range. You can also add new businesses here using the 'add business or hashtag' box on the top left. Use the Insight summary to understand what you need to prioritise to gain an edge over your competitors. Ask yourself:
Do you need to grow your audience?
What tactics are your competitors using to drive engagement and can you copy them?
Do you need to run ads to target your competitors’ audiences?
See the Insight summary in action.
Ready to get going?
Log in to Maybe* on a desktop
Select ‘Listening’ and choose ‘Insight summary’
Choose your date range and select the groups and conversations you want to include from the filters on the left of your screen
Pro tip: Add notes to the Insight summary and save your report so you can keep track of what’s working for others and the tactics you might want to copy. The notes feature at the bottom of the page will also save you producing PowerPoint presentations or spreadsheets as you can email the report to yourself or a stakeholder on a regular basis.
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