Statistics have proven that including a Call-to-Action (CTA) button in your emails is an effective way to increase your conversion rate. With the CRM, you can add a CTA button to your email in the form of a button, hyperlinked to a destination URL.

This feature allows you to encourage your audience to take action, whether it's to visit your website, download a resource or make a purchase. Use this feature to drive engagement and optimise your email campaigns for success.
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You can access the button element edit options by clicking on the pencil icon. Here you can begin by entering the button text. Adjust the font to your liking by selecting the typography type, font size, and opting to bold, italicise, or underline the text.

You can choose the button action from the dropdown menu, where you can select URL, mail, file, telephone, or other and fill in the appropriate information for your selection. Align your button to the left, right, centre using the alignment dropdown. If you would like your button to take the full width of the email, you can use the toggle to turn it on.

Select a colour for your button to make it pop by clicking on the colour picker button and selecting a colour from the given options. If you don’t see a colour you like, select advanced and type in a custom colour code. To adjust the radius around your button you can use the number field and type in a number or use the slider to adjust the radius to fit your needs. Finally, adjust the padding around your button - you can adjust the padding on the top, bottom, left and right to ensure the best positioning for your button.
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