The Advanced Call Reporting Filters provide you with the flexibility to refine your call data based on various criteria, such as source type, qualification, first-time caller, top pro campaign, call direction, call status, device type, call duration, keyword, campaign, landing page, and referrer. Utilising these versatile filters allows you to dive deeper into your call data, uncovering valuable insights and patterns to help inform strategic decisions and optimise your marketing and customer service efforts.

1. Source and Campaign Define the source of where your call originated to better filter your data. Identifying the origin of your incoming calls allows for more precise data filtering. It enables you to understand better which marketing channels or platforms drive your call traffic.

2. Qualified

You can filter callers according to their qualification status by activating the Qualification button. This feature enables you to distinguish between qualified and unqualified callers, allowing for a more focused analysis of your call

data.

3. First Timer

By switching on the First Timer button, you gain the ability to filter and specifically focus on first-time callers. This feature is particularly useful for identifying those who responded to their initial call.

4. Call Status

Call status provides the functionality to categorise and filter your calls according to their current status, which includes completed, ringing, missed, failed, busy, and more.

5. Device Type

Additionally, you can filter calls according to the devices used for making them, such as mobile phones, desktop computers, or tablets. By analysing call data based on device type, you can gain valuable insights into user behaviour and preferences, which can help you tailor your marketing and customer support strategies to better cater to the needs of your audience across different platforms.

6. Duration

If you want to see calls made for a particular duration, simply type in the minute duration in seconds. For example, if you want to see a duration of 1minute:30seconds calls, you type in 90 seconds, and it will show you all the calls with a duration of 90 seconds and above.

7. Keyword

If you have added specific keywords to your contacts, you can utilise these keywords as a filtering criterion. By doing so, you can easily and quickly find contacts with a common attribute or theme, allowing you to organise better and manage your customer interactions.

8. Campaign You can filter call statistics according to specific campaigns using the utm_campaign parameters in the call-tracking ad URLs. This enables you to analyse the performance of individual marketing campaigns more effectively, providing valuable insights into the success of your advertising efforts.

9. Landing Page

You can refine your advanced call reporting by filtering the data based on the originating landing page of each call. This lets you better understand which landing pages drive the most calls and customer engagement.

10. Referrer In this section, you can filter calls that were referred to your business by external sources. By focusing on these specific calls, you can gain valuable insights into the effectiveness of your referral partnerships and identify which sources drive the most customer engagement.