The Add to Google AdWords action triggers a conversion event in Google Ads. To use this workflow action, make sure that your Google Ads account is connected in the CRM's Integrations section under Settings. Utilise this workflow action to add leads to Google Ads when they take an action such as complete a form/survey, call, or complete a purchase.

To begin, click on the designated + icon to add a new workflow action and select Add to Google AdWords. From there, choose the appropriate conversion action from the dropdown menu.

If no conversion actions are visible, log in to your Google Ads account and create a conversion action via Import. If unsure how to do this, seek assistance from a CRM administrator or advertising specialist.