Did you know almost half of the world’s population is on social media? This makes it a quick and inexpensive way to reach current and potential followers.

Here’s a round-up of how social media can benefit your business:

People follow businesses and organisations they like and can relate to. 

To connect with your audience you need to show who you are and why you're worth following - social media allows you to do this at scale.  

Keep up your good reputation.

By using social media you can find out what your audience are saying about you and deal with any negative feedback quickly. 

Find new followers. 

You can find new followers online every day by posting great content. Use hashtags on Twitter and Facebook to attract new people, ask your followers to share your posts on Facebook, spread the word far and wide. 

Learn about your own audience.

Find out what your audience do and don’t like and adjust your strategy accordingly - don’t be afraid to ask your audience questions.

Watch your competition. 

Easily see what your competitors are up to from the comfort of your home - see what content they’re sharing and what is resonating with their audience to influence your own social media content. 

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