In order to make social media work for you, it is important to choose a platform that suits your business.

Here are some things to consider:

  • Brand : What are you trying to sell/achieve? Does it lend itself to a more visual platform or quick response platform?
  • Audience : Who is your target audience and what platforms are they using? You need to be showing up where your customers are.
  • Budget : Do you have any budget? Some platforms benefit more from paid advertising.
  • Time : Do you have the skills and time to maintain the channel? Will you need to outsource management and content creation, affecting your budget?

More visual platforms like Instagram and Pinterest work well for eye-catching products where you can inspire by sharing images or videos of these in a lifestyle context, Facebook is a platform that a wide range of people of all ages use so great to reach a range of demographics, Twitter is great for building relationships, conversations and having a voice in your sector, and Linked In is ideal to reach other relevant professionals.

After you have thought about the points above, you can then start to filter out the best platform for your business. Remember, it’s important to focus on doing one or two platforms well rather than multiple platforms badly.

For more tips see : It's time to review your channels  Why Use Facebook Advertising  Show your products in context on Instagram  Is Twitter the right channel for my business?

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