In order to make social media work for you, it is important to choose a platform that suits your business. 

Here are some things to consider:

  • Brand : What are you trying to sell/achieve? Does it lend itself to a more visual platform or quick response platform?
  • Audience : Who is your target audience and what platforms are they using? You need to be showing up where your customers are.
  • Budget : Do you have any budget? Some platforms benefit from paid advertising.
  • Time : Do you have the skills and time to maintain the channel? Will you need to outsource management and content creation, affecting your budget?

After you have thought about the points above, you can then start to filter out the best platform for your business. Remember, it’s important to focus on doing one platform well rather than multiple platforms badly.

For more tips see : It's time to review your channels

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