Social media for business checklist

Make sure your Facebook and Instagram social media pages set up correctly to best support your business

Hannah Dove avatar
Written by Hannah Dove
Updated over a week ago

The social media tools available to you as a business are a bit different from what you might see on your personal pages, here’s our checklist to get you started.

Get a Facebook business page

A Facebook business page is different from a personal profile. You’ll be able to add much more information about your business, advertise, and even sell directly. Setting up a Facebook business page is really simple. There are a few things you’ll need to have to hand, like your business address profile, and cover image. But don’t worry, Facebook is on hand to guide you through it.

Get an Instagram business page

When you create an Instagram account you can switch it easily to a business account. Doing so gives you a few more features like being able to list the type of business you are, make the products or services in your images shoppable, create an Instagram shop, and advertise. Instagram shows you how to make your account a business account in a few quick steps.

Get a LinkedIn business page

Transform your enterprise's narrative on LinkedIn by launching a Company Page. Tap into a realm where professional connections foster business growth, where showcasing services meets targeted advertising, and where your brand story resonates with a community of influencers and decision-makers. Elevate your business on a platform that means business. Begin your LinkedIn journey today. Let LinkedIn explain how to create a great business page.

Create your LinkedIn personal profile

We would advise all founders and business professionals to have their own personal LinkedIn profile in addition to their company page. Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to let people know who you are, what you stand for, and what you’re interested in. Your profile will be your personal storyboard where people can find you and stay updated on your activity, so make sure your profile is complete and representative of you. See the best way to set it up.

Set up your Google My Business page

Step into the spotlight with Google My Business; your digital storefront awaits. Claim your spot on the map, where search visibility meets customer interaction, and insights turn to action. Connect, engage, and convert with every click. Your Google My Business journey starts here – make it count. See how to set up your Google My Business page.

Create your profile on X, formerly known as Twitter

It's important to establish your brand and business presence on X. First impressions count, and your profile is your chance to make a lasting, positive one. Each element of your profile should accurately reflect your brand’s purpose and values, and persuade a potential customer to follow you. See how to fast-track getting your account set up on X

Craft your business launch on Tiktok

Launch your brand's TikTok journey and watch your story unfold in vibrant, creative bursts. Here, your business taps into the pulse of the latest trends, engaging an audience that's eager to watch, share, and shop. With each short video, unlock a world of interaction and discovery. It's time to make your mark with TikTok – where businesses come alive. Follow this step-by-step guide to getting started as a business on TikTok.

Connect your Instagram account to your Facebook business page

Link your Facebook and Instagram accounts to use Instagram as a business and all the features that go along with that including advertising. You’ll need to connect your Facebook and Instagram accounts in Instagram itself, but don’t worry, Instagram makes it really easy for you to do this. You can read all about that here.

Ready to get started?

Know where you want to start? We have prepared some handy video tutorials to get started with Facebook, X formally known as Twitter, LinkedIn, and Instagram. Hosted by our own social media managers, they’ll help you get the basics brilliant in no time.

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