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Which social media sites should you use?
Which social media sites should you use?

Get social in the same spaces your customers are

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

It seems that with each passing day there’s another social media site everyone’s talking about. But knowing which ones to use for your business can be tricky. You don’t need to be everywhere, you just need to be utilising the ones that work best for your business, your goals, and, of course, your customers. We break down the social media sites Maybe* supports and what they’re best for, so you can prioritise your efforts in the right places for you.

Facebook is a great place for building a community of your customers through discussions. To get them going it’s best to share offers, photos, videos, links to interesting articles and local events. Make sure you are also using Facebook to respond to customers' comments on your posts to keep the discussion going. Facebook also enables you to target and advertise posts at a local level and if you are looking to invest in social media advertising, it's the best place to do it, as you’ll also be able to advertise to Instagram from here.

Best for: Building a community of customers locally or nationally

Currently supported by Maybe*? Yes

Twitter is great for keeping up with news and trends. Tweets are shared in chronological order to all your followers, meaning you don't lose visibility on them. Typically Twitter is about short text-based messages though adding an image or a GIF is common to add some personality. Twitter is best used by businesses as a customer service tool so you can have both public and private one-on-one conversations with customers.

Best for: Customer service

Currently supported by Maybe*? Yes

Instagram is a visual-first platform. This means it's best for images, and short videos of products and people. Use your Instagram profile page (grid), for content you want to stick around. Stories allow you to create video and image content which is removed after 24 hours. Instagram is a wonderful tool to build your brand awareness through. The important thing to remember about Instagram is that the quality and the creativity of the images really counts.

Best for: Building or enhancing your brand

Currently supported by Maybe*? Yes

LinkedIn is a fantastic B2B messaging and networking tool. It’s also the perfect place to share updates about your company culture and business values. Use LinkedIn to share thought-provoking and interesting news about your business or industry, and bring your expertise to the table.

Best for: Industry networking and expertise

Currently supported by Maybe*? Coming soon

Ready to get started?

Know where you want to start? We have prepared some handy video tutorials to get started with Facebook, Twitter and Instagram. Hosted by our own social media managers, they’ll help you get the basics brilliant in no time.

Still need help deciding which social media site is best for you?

The team at Maybe* are here for you!

Drop us an email to with any questions, and we’ll be happy to help.

Or chat to us now with the blue speech bubble

Want to find out more about getting started with social media? Join our daily training sessions. Book now

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