Here are five tips on how to make sure your content gets seen more, liked and shared.
Post relevant content
People follow your page for interesting content from your business, town, venue, etc - so make your content relevant and interesting. Educate them on your products, services, or offerings, feature how-to posts and offer helpful insider tips.
Facebook favours posts that have conversation around them. Try asking your followers what they think of your new products, your next event, or a new idea. Add eye-catching images to really make your content pop.
Reply to comments
If someone has taken the time to leave you a comment on a post, make sure you reply just as you would if someone had spoken to you face to face. This creates engagement on your post and shows Facebook that it is relevant to your audience. Plus starts to build relationships with people, who will then be more likely to engage again in future.
Use photos or videos
Another must is including an image or a video, as people are much more likely to see and engage with a visual post.
Keep your posts bite-sized
Your followers are busy scrolling through their friends’ posts, so make sure your post is to the point and grabs their attention to make them stop scrolling and read what you have to say.
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