UGC is the abbreviation of ‘user-generated content’ and is the most organic and trust-building social media content you can have.

TintUp defines user-generated content as:

“Any type of content that has been created and put out there by unpaid contributors or, using a better term, fans.”

Remember the ‘Share a Coke’ campaign where Coca-Cola put people's names on the bottle instead of their logo a few years ago?  Customers were encouraged to share pictures of themselves with their bottles. That was a user-generated marketing campaign. 

So how can you get in on the action?
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1. Simply ask your customers to share what they think about your products. Ask questions on your social media channels and share the positive posts and comments on your feed. 
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2. Ask customers to tag you in their photos on social media if they have visited or bought from you. You could even incentivise this with a prize draw. Peer-to-peer endorsements are worth their weight in gold on social, as people trust real customers. This is a lovely Brucey bonus for you too, as sharing other peoples' content saves you time creating your own.
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3. Do you have Google, Trust Pilot or customer testimonials? If so, share these on your social media feeds.
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4. If you've got the budgets or are willing to build a relationship based on mutual reciprocation you could consider working with influencers. Just make sure they are an authentic, relevant partner for your business or brand.
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