In today's business world, leveraging the power of AI has become crucial. The Maybe AI Ads Manager stands out as a tool designed to streamline the process of setting up conversion ads. This article will guide you through the steps to create an effective conversion ad using this platform.
Step 1: Understanding Conversion Ads
A conversion ad prompts your audience to take a specific action, such as making a purchase or signing up for a newsletter. These actions, termed "events" by Facebook, should be set up in your conversion API or pixel. Integration with platforms like Shopify or WooCommerce automatically sets up these events. For businesses focused on lead generation, collaboration with a website developer might be necessary to set up appropriate tracking.
Step 2: Setting Up Your Account
Before creating your ad, ensure your Facebook and Instagram accounts and your ad account are connected to the Maybe AI Ads Manager. This setup is crucial for tracking and targeting purposes. Verify your pixel is correctly installed and select your desired conversion event. The selection depends on the events already set up in your pixel.
Step 3: Choosing the Right Landing Page
Select a landing page that is optimised to prompt action, such as starting a free trial. The page should be engaging, with clear calls-to-action placed strategically throughout the page. This step is crucial as it determines where your audience will land after clicking the ad.
Step 4: Creating the Ad
Navigate to the 'Advertise' section in the Maybe AI Ads Manager and select Facebook among the available options. The manager might pre-populate fields based on recent ads; clear these if necessary. Ensure the campaign is set to 'Conversions'. Input the URL of your chosen landing page and proceed to fill in the necessary details like business description and ad copy.
Step 5: Leveraging AI for Ad Content
Utilize the AI feature to generate ad descriptions and content. You can edit these AI-generated suggestions to better fit your campaign. This feature is designed to kickstart the ad creation process with relevant, engaging content.
Step 6: Advanced Settings and Offer
In the advanced settings, add your specific offer, like "Start Your Free Trial," and allow the AI to generate the content. This process includes creating ad copy and identifying the target audience.
Step 7: Refining Your Target Audience
Review and refine the interests suggested by the AI to ensure they align with your target audience. Limit your interests to a maximum of 10 for optimal targeting. Set demographic details like gender, age, and location as per your business requirements.
Step 8: Setting Up Creatives
Choose between using existing media, Shutterstock images, or uploading a new image for your ad creative. Ensure the image aligns with your brand and the campaign's message. Crop the image to the recommended one-to-one ratio for optimal display across Facebook and Instagram.
Step 9: Finalising and Publishing
Review all the elements of your ad, including primary text, headlines, and call-to-action buttons. Adjust your budget and view the forecasted results. Once everything is set, create the ad. It will then appear on your dashboard, where you can track its performance.
Creating a conversion ad with Maybe AI Ads Manager is a streamlined process that leverages AI for efficiency and effectiveness. For further assistance, utilize the support available through the blue button on your dashboard or join the daily drop-ins at 11 AM for personalized support and training. Remember, the key to successful advertising lies in continuous learning and adaptation.