The emergence of AI tools has revolutionised how we create and manage digital marketing campaigns. One such tool is the AI Ads Manager by Maybe*, which simplifies the process of creating AI-supported advertising campaigns. This article provides a walkthrough of how to use the Maybe* AI Ads Manager to create a Facebook advertising campaign, highlighting its features and functionalities.

Upon accessing the AI Ads Manager dashboard, users are greeted with a variety of advertising mediums. However, this guide focuses specifically on creating a Facebook advertising campaign.

The dashboard features a menu with four key sections:

For this demonstration, we'll focus on a traffic campaign, which is optimised for clicks to a specific website page.

You'll input the URL of the page you're directing traffic to. The AI utilises the content of this page to help create the ad.

The platform offers pre-set targeting options, but customization is key. You can choose to target brand new audiences or retarget using custom audiences, like Facebook and Instagram engagers.

You can choose target interests or look-alike audiences. The tool allows for the selection of various interests, but it's advised to keep these relevant and limited to five to seven per campaign.

Specify your target locations and demographic details like age and gender. This feature is particularly useful for localised campaigns.

The AI Ads Manager provides access to licensed images from Shutterstock, among other sources. It helps select relevant images based on your specified interests.

The platform generates multiple ad copy options based on your provided URL. You can tweak these to fit your preferences.

Choose a suitable call-to-action button and set your budget, which is preset at a recommended amount but can be adjusted.

Before launching, use the "Ad Combinations" feature to preview your ad in various formats. The platform also offers a forecast of potential results, though this should be taken with caution.

Once satisfied, you can launch your campaign. The system double-checks your settings before finalising, and once approved, your ad goes into review. Upon approval, it appears in your Business Manager and on the Maybe* dashboard.

The Maybe* AI Ads Manager is a powerful tool for creating Facebook advertising campaigns. It simplifies the process, from selecting objectives and targeting to creating ad content and setting budgets. By leveraging AI, advertisers can efficiently reach their desired audience with content that resonates, ultimately driving traffic and conversions.