The social media tools available to you as a business are a bit different to what you might see on your personal pages, here’s our checklist to get you started. The good news is that over on Twitter, there is no such thing as a business account, you can just crack on and set an account up. But Facebook and Instagram need to take a couple of further actions to get you started.
Get a Facebook business page
A Facebook business page is different to a personal profile. You’ll be able to add much more information about your business, advertise and even sell directly. Setting up a Facebook business page is really simple. There are a few things you’ll need to have to hand, like your business address and a profile and cover image. But don’t worry, Facebook is on hand to guide you through it.
Get an Instagram business page
When you create an Instagram account you can switch it easily to a business account. Doing so gives you a few more features like being able to list the type of business you are, make the products or services in your images shoppable, create an Instagram shop, and advertise. Instagram shows you how to make your account a business account in a few quick steps.
Connect your Instagram account to your Facebook business page
Link your Facebook and Instagram accounts to use Instagram as a business and all the features that go along with that including advertising. You’ll need to connect your Facebook and Instagram accounts in Instagram itself, but don’t worry, Instagram makes it really easy for you to do this. You can read all about that here.
Ready to get started?
Know where you want to start? We have prepared some handy video tutorials to get started with Facebook, Twitter and Instagram. Hosted by our own social media managers, they’ll help you get the basics brilliant in no time.
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