How to write a great Instagram bio

It’s time for your brand personality to shine through

Kate Whittington avatar
Written by Kate Whittington
Updated over a week ago

Instagram is a vibrant social platform, so make sure your bio isn’t stuffy and boring - it’s time for your brand personality to shine through.

Opt for a lighthearted bio that makes your business feel human. Think about your customers and write a bio that appeals to them. If your business is on the more serious side of things, aim to keep your bio nice and concise - less is more, as long as all your important information is laid out clearly.

Here's a quick tutorial on how to approach your Instagram bio.

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