Your followers will swiftly scroll through their Instagram feeds and only stop if something grabs their attention. Keep your caption brief, give context where you need to, but if the post speaks for itself, let it.

Three simple tips for Instagram captions:

  1. Make sure it grabs - and keeps - your followers' attention

  2. Easy to read - keep your language accessible and engaging

  3. Relate your caption to the content and your audience

That said, if there’s an interesting story to tell behind the photo, take the the time to tell it. Don’t focus too much on ‘the rules’ and remember to get creative to produce a scroll-stopping post.  

Airbnb tell interesting stories within their Instagram captions that capture your attention:

Remember: your spelling and grammar is still important, particularly on a business/brand feed, and a well-placed emoji or two can work wonders.

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