Your followers scroll through their Instagram feeds and only stop if something grabs their attention. Keep your caption brief, give context where you need to, but if the post speaks for itself, let it.

Three tips for Instagram captions:

  1. Attention grabbing 
  2. Easy to read
  3. Relate your caption to the content and the audience

See how Temple Coffee Shop does it here:

But, if there’s an interesting story to tell behind the photo, take the the time to tell it. Don’t focus too much on ‘the rules’ and remember to get creative to create a scroll-stopping post.  

Airbnb tell interesting stories within their Instagram captions that capture your attention:

If you're unclear on how and when to use hashtags # on Instagram, here's an article that will explain it to you and get you using the right # at the right time #winning. 

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