What should I post on X?

Stuck on what to post on X? Here are some key tips on what to post to enhance your presence and engage effectively with your audience.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

X is a dynamic and influential platform where brevity meets creativity. It’s all about having conversations on X. With millions of posts sent daily, standing out requires a blend of strategy, authenticity, and innovation.

1. Understand your audience:

Tailor your content to the interests, age, and preferences of your followers. Notice when your audience is most active and post accordingly.

2. Embrace brevity with impact:

The character limit on X encourages concise, clear messaging. Start with compelling words or questions to grab attention.

3. Leverage visuals:

Posts with images or videos often get more engagement. Use visuals that reflect your brand’s identity and values, to give a consistent look and feel.

4. Engage with trending topics:

Participate in trending conversations relevant to your niche. This helps you reach new people that have an interest in what you do. Use hashtags wisely to increase the discoverability of your posts.

5. Showcase authenticity:

Share behind-the-scenes glimpses or personal stories to build connection with your audience. People love a sneak peek! Be honest, genuine and transparent in your communications.

6. Utilise X features creatively:

Use threads to tell a longer story, share detailed information and spark a conversation. Engage directly with your audience through interactive features like polls and Q&As.

7. Balance promotional content:

Ensure your promotional content adds value to your audience, and maintain a balance between promotional, informative, and engaging content.

8. Monitor and adapt:

Use analytics to understand what works and refine your strategy. Listen to your audience’s feedback and adapt your content strategy.

Once you've crafted your posts, schedule them ahead using the Maybe* Social Planner. We'll walk you through Posting To X here.

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