YouTube has become one of the most powerful platforms for content creation and marketing in the digital age. With over 2.49 billion logged-in users every month, the platform offers an unprecedented opportunity to reach a global audience. For businesses, creators, and individuals, YouTube is more than just a platform for sharing videos—it's a strategic tool for growth, brand building, and customer engagement.

YouTube's vast user base provides access to a global audience. This can significantly increase your visibility and allow you to reach potential customers from all corners of the world. Whether you're a small business or a large corporation, the potential to expand your brand's reach is immense.

YouTube is owned by Google, which means videos uploaded are indexed in Google search results. This can boost your online presence and improve your SEO rankings. Videos are often given priority in search results, especially for queries that benefit from visual explanations, giving you an edge over others who rely on text-based content.

Videos are one of the most engaging types of content, offering a more personal and interactive way to connect with your audience. YouTube allows you to build a community around your content through comments, likes, shares, and subscriptions. Engaging with your audience directly fosters loyalty and trust, turning them into dedicated customers.

YouTube provides various ways to monetise content, such as through ads, channel memberships, and sponsored content. This not only offers a revenue stream but also an opportunity to collaborate with other brands and influencers, expanding your reach.

YouTube is a go-to platform for tutorials and educational content. Businesses can leverage this by creating informative videos that demonstrate product use, provide industry insights, or offer solutions to common problems. This positions your brand as an authority in your field and builds credibility with your audience.

To make the most out of YouTube, it's essential to post content that resonates with your target audience while leveraging the platform's algorithms to maximise reach and engagement. Here's a list of eight content types that perform well:

People often turn to YouTube to learn something new. By creating how-to videos or tutorials related to your industry, you can attract viewers who are actively searching for the knowledge you provide. For example, a software company might post tutorials on how to use its products, while a beauty brand could offer makeup tutorials.

These are popular because they help consumers make informed purchasing decisions. If you're a business selling products, consider creating detailed reviews or unboxing videos. This not only showcases your offerings but also builds trust with your audience.

People love getting a glimpse behind the curtain. Behind-the-scenes videos can humanise your brand, showing the people and processes that make your business unique. Whether it's a day in the life at your office, the making of a product, or a look at your company's culture, this content fosters a stronger connection with your audience.

Interviews with industry experts or collaborations with influencers can boost your credibility and expose your content to new audiences. Partnering with well-known figures in your industry can attract their followers to your channel, increasing your reach and potentially gaining you new subscribers.

Live streaming is an excellent way to engage with your audience in real-time. You can host Q&A sessions, product launches, or webinars to provide value directly to your viewers. Live streams create a sense of urgency and exclusivity, encouraging more viewers to tune in.

Establish yourself as an authority in your field by sharing educational content and thought leadership. This could include industry trends, research findings, or advice on best practices. Educational content tends to be highly shareable and can position your brand as a go-to resource in your niche.

Encourage your customers to create content featuring your products or services. User-generated content (UGC) is incredibly powerful because it serves as social proof, showing potential customers that others trust and enjoy your brand. Share these testimonials or customer-created videos on your channel to build credibility.

With the rise of short-form content on platforms like TikTok, YouTube Shorts has become an essential feature for gaining traction. Create quick, engaging videos that capture attention and convey your message in 60 seconds or less. This content is highly consumable and can go viral quickly, boosting your channel's visibility.

YouTube is a versatile platform with immense potential for businesses and creators. By posting content that educates, entertains, and engages your audience, you can tap into this potential and build a robust online presence. Whether you're just starting or looking to refine your YouTube strategy, focus on delivering value, connecting with your audience, and staying consistent. Over time, you'll see your efforts translate into greater reach, engagement, and growth for your brand.

Once you've crafted your posts, schedule them ahead using the Maybe* Social Planner. We'll walk you through Posting To YouTube here.