Pinterest is a powerhouse for driving traffic, engagement and sales. With over 500 million active users, it's a visual discovery engine where people find inspiration for everything from recipes to home decor. To stand out and maximise engagement, it's essential to know what types of posts resonate with Pinterest users and understand the platform's posting requirements. Here’s a handy guide to help you create Pinterest posts that shine.
Types of posts that get the best engagement
Beautifully designed pins
Infographics: Visual representations of information or data are highly shareable. Infographics should be clear, concise, and visually appealing.
Quotes and inspirational messages: Use eye-catching fonts and backgrounds to create pins with motivational quotes. These tend to be highly repinned.
Tutorials and how-tos: Step-by-step guides and DIY tutorials perform exceptionally well. Ensure each step is clearly illustrated.
Recipes: High-quality images of food with a clear, easy-to-follow recipe description. Adding a video tutorial can further boost engagement.
Product pins: High-quality images of products with a clear call to action. Ensure the pin links directly to the product page for a seamless shopping experience.
Before and after pins: Showcasing transformations, whether in home decor, fitness, or fashion, grabs attention and encourages clicks.
Seasonal and trending content
Holidays and events: Pins related to upcoming holidays, seasons and events (e.g. Christmas decorations, Halloween costumes, summer recipes) perform well.
Trending topics: Keep an eye on Pinterest trends and create content that aligns with what’s currently popular.
Niche-specific content
Tailor your pins to fit your specific niche. Whether it’s fashion, travel, fitness, or home improvement, niche-specific content attracts a targeted audience.
Best practices for creating Pinterest posts
High-quality images
Use high-resolution images that are clear and well-lit. Grainy or blurry images will not attract engagement.
Vertical images perform better on Pinterest. The ideal aspect ratio is 2:3 (e.g., 1000 x 1500 pixels).
Compelling titles and descriptions
Use descriptive and keyword-rich titles and descriptions. This improves the discoverability of your pins through Pinterest’s search engine.
Incorporate relevant hashtags to further boost visibility.
Brand consistency
Maintain a consistent colour scheme, typography, and style that aligns with your brand. This helps in building brand recognition.
Use of rich pins
Rich Pins provide more context about an idea because they show extra information directly on the Pin itself. This can include product details, recipe ingredients, or article headlines.
Engage with your audience
Respond to comments on your pins. Engaging with your audience can build a loyal following and increase overall engagement.
Regularly update and curate your boards to keep your profile fresh and engaging.
Posting requirements and technical specifications
Pin size and dimensions
Recommended size: 1000 x 1500 pixels.
Aspect ratio: 2:3.
Avoid overly long pins (taller than 1260 pixels) as they may get cut off in users’ feeds.
File type and size
Supported file types: .PNG or .JPEG.
Maximum file size: 10 MB for static images.
Video pins
Supported formats: .MP4, .MOV, or .M4V.
Maximum file size: 2 GB.
Recommended length: 15-60 seconds for standard video pins.
Pin descriptions
Use up to 500 characters for pin descriptions.
The first 50-60 characters are most crucial as they appear in the feed.
Hashtags
Use relevant hashtags to categorise your pins and make them discoverable. Aim for 3-5 hashtags per pin.
Pinterest is a visual platform where quality and relevance is super important. By focusing on creating high-quality, visually appealing pins that provide value and inspiration to your audience, you can drive more traffic and engagement. Keep your content fresh, relevant, and aligned with trending topics to maximise your reach. Follow the platform’s technical requirements to ensure your pins look their best and perform well in search results. With these strategies, you can make Pinterest a powerful tool in your social media arsenal.
Once you have crafted your posts, schedule them ahead using the Maybe* Social Planner. We'll walk you through Posting To Pinterest here.