What should I post on LinkedIn?

Posting the right content on LinkedIn can significantly boost your visibility and personal brand. Here's a handy guide on what to post.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

LinkedIn has evolved from a mere job-seeking platform to a dynamic network where professionals share insights, network, and build their personal brand. Posting the right content can significantly boost your visibility and credibility in your industry, by providing value to your network. Here's a guide to the types of content you should consider posting on LinkedIn and why they are effective.

1. Industry insights and trends

Sharing industry insights establishes you as a knowledgeable and up-to-date professional. This type of content demonstrates your expertise and keeps your network informed about the latest trends. Share articles or reports relevant to your industry, and consider adding your perspective or insights to show thought leadership.

2. Professional achievements and milestones

Celebrating your achievements isn't just about self-promotion; it's about sharing your journey and inspiring others. It can also highlight your skills and dedication. So share promotions, project completions, or certifications. Include lessons learned and express gratitude to those who supported you.

3. Educational content and how-to guides

Educational content positions you as a helpful and resourceful professional. It can range from industry-specific advice to general career tips. Create how-to guides, tutorials, or tips relevant to your expertise. Use a mix of text, images, and videos to make your content engaging.

4. Engaging questions and polls

Asking questions or creating polls fosters engagement and encourages dialogue. It's a great way to understand your network's views and preferences. Try asking open-ended questions related to industry trends or challenges. Use polls for quick insights or opinions.

5. Personal stories and experiences

Personal stories humanise your profile. Sharing your challenges, failures, and successes makes you relatable and can be highly engaging. Share experiences that have shaped your professional life, and reflect on what you learned and how others can benefit from your story.

6. Event highlights and networking experiences

Sharing your participation in events or networking experiences shows your active involvement in your professional community. Post about events you attend, including key takeaways, and tag people or organisations involved and encourage others to share their experiences too.

7. Thought leadership articles

Writing articles on LinkedIn establishes you as a thought leader and a go-to expert in your field. Write about topics you are passionate about and knowledgeable in, and include original insights and perspectives to add value.

8. Company news and updates

Sharing company news can show pride in your workplace and inform your network about your company's achievements and culture. Share updates about new products, services, or milestones, and reflect on how these updates impact your industry or customers.

Once you have crafted your posts, schedule them ahead using the Social Planner. We’ll walk you through Posting to LinkedIn here.

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