What should I post on TikTok?

Ready to dive into TikTok but not sure where to begin? Or looking to sprinkle some extra magic on your content? Here are some handy tips.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

TikTok content is more often than not video, although you can post carousels of images too. Writing an effective TikTok post involves a blend of creativity, understanding of current trends, and a touch of personal flair. The aim is to not only entertain but also build a dedicated viewership. Here are some tips on what to post and why:

1. Stay on top of trends

TikTok thrives on trends. By participating in the latest dance craze, challenge, or meme, you can tap into a wider audience. Regularly browse the "For You" page to stay updated on what's trending.

2. Original content

Unique and creative content stands out. It shows your individuality and can attract a loyal following. Share your hobbies, skills, or funny moments. Authenticity resonates with viewers.

3. Educational content

People love learning new things in a fun and engaging way. Educational content can range from DIY projects to interesting facts. Think about what you're passionate about or knowledgeable in, and find a way to share that in an entertaining manner.

4. Engage with your audience

Interaction boosts your visibility and creates a community feel. Responding to comments and creating content based on user suggestions can increase engagement. Use features like Q&A or create videos in response to comments.

5. Use hashtags wisely

Hashtags improve discoverability. They help categorise your content and make it easier for users interested in specific topics to find your videos. Use a mix of trending and niche hashtags relevant to your content.

6. Collaborate with others

Collaborations can expose you to new audiences and bring fresh content to your page. Partner with creators who share a similar audience or content style.

7. Keep it short and sweet

TikTok is known for quick, digestible content. The shorter and more engaging your video, the more likely users are to watch it fully. Aim for 15-30 seconds for maximum engagement.

8. Incorporate music and sound

Music is at the heart of TikTok. Trending songs can significantly boost your video's visibility. Use popular tracks or explore the TikTok library for fitting sounds.

9. Consistency is key

Regular posting keeps your audience engaged and helps in building a loyal following. So consider setting a realistic posting schedule and stick to it.

10. Be mindful of video quality

Clear and well-produced videos are more appealing and professional. Ensure good lighting and clear audio. You don't need a professional setup; smartphone cameras can work wonders.

Once you have crafted your posts, schedule them ahead using the Maybe* Social Planner. We'll walk you through Posting to TikTok here.

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