Posting to TikTok

When you're ready to publish new content, all you have to do is click the blue "New Post" button in the top right corner of your page.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

When you're ready to publish new content, select the Marketing tab and then click the blue "New Post" button in the top right corner of your page. Alternatively, there's also the "Create New Post" link at the bottom of your posts list. You can either create a new post, upload CSV, or use Content AI.

New Social Post

Post To

Select TikTok as the social media platform you want to post to.

Type Content

Type in your social content, rich media, hashtags, and more in this field. Get creative with adding formatting elements like bold and italicised text, images, and even videos before hitting the Publish button!

Preview In

You can preview all your content here before you post it.

Save For Later

You can save this update as a draft until you are ready to post it.


When you click on the "Post" button, it offers you three (3) different sending options and delete options to choose from:

  • Post Now
    This will allow you to send this post to the selected social channels/accounts.

  • Schedule Post
    This will allow you to schedule a post for a later date or time. Choose the date and time from the calendar and time slot.

  • Send Post for Approval
    This allows you to send for approval first within your agency or organisation. Choose the date and time from the calendar and time slot, and select an approver. You can add notes as well.

  • Delete
    If you want to delete any of your content, click on the delete button, which shows the "Delete confirmation" page. Be sure that to want to delete your post, because this action can't be undone!

Upload from CSV

You can also upload a post via CSV. Click on the "New Post" button and select the "Upload from CSV" button to direct you to the upload page.


  • The date format accepted is YYYY-MM-DD HH:mm: ss; You can use the 24-hour format (example 2025/05/23 20:15).

  • The Text column will support captions and hashtags.

  • In the link column, it is an OG meta tag, and it accepts one link.

  • The image and video column will accept multiple image(s) and video(s) comma-separated. For GIF, it will support one GIF only.

  • CSV import supports up to 90 posts per CSV.

Select Socials

  1. Create a new CSV when you click the "New Post" button.

  2. Once the user adds the CSV file and Selects the Socials, there will be an option to Select an Approver.

  3. Once the posts are imported, they will be reviewed by the chosen approver. Once approved, they will be scheduled on the social calendar.

TikTok requirements


Choose the ideal Video size:

An TikTok Post should always include a video, as that is what the platform is all about. They have certain practices and recommendations regarding video:

  1. TikTok was originally designed to run on mobile, and more users still run the application on their smartphone devices, so the recommended dimensions for all videos uploaded to TikTok are 1080 by 1920 pixels.

  2. Aspect ratio: 9:16.

  3. Videos can vary in length. When recording videos within the TikTok app, they can range from 15 seconds to 3 minutes long. If you are uploading videos to the app, they can be up to ten minutes long.

  4. Max file size: 72MB (Android users) and 278.6MB (iOS users)


Here you can type in the description for your TikTok post. Here are a few tips:

  1. The character limit for your Tiktok post is 4,000.

  2. Keep your captions simple and easy to read.

  3. Match the tone and feel of your video.

  4. Use emotive content, like humour and wit or content that pulls the heart strings.

  5. Ask questions to spark engagement.

  6. Use trending sounds.

  7. Utilise relevant hashtags to make your content more discoverable.

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