Posting to Facebook

To publish a Facebook post, all you have to do is click the blue "New Post" button in the top right corner of your page.

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Written by Danni Harris
Updated over a week ago

To publish a Facebook post, select the Marketing tab and then click the blue "New Post" button in the top right corner of your page. Alternatively, there's also the "Create New Post" link at the bottom of your posts list. You can either create a new post, upload CSV, or use Content AI.

New Social Post

Post To

Select Facebook as the social media platform you want to post to.

Type Content

Type in your social content, rich media, hashtags, and more in this field. Get creative with adding formatting elements like bold and italicised text, images, and even videos before hitting the Publish button!

Preview In

You can preview all your content here before you post it.

Save For Later

You can save your update as a draft until you are ready to post.

Post

When you click on the "Post" button,you will have three (3) different sending options and delete options to choose from:

  • Post Now
    This will allow you to send this post to the selected social channels/accounts.
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  • Schedule Post
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    This will allow you to schedule a post for a later date or time. Choose the date and time from the calendar and time slot.

  • Send Post for Approval
    This allows you to send for approval first within your agency or organisation. Choose the date and time from the calendar and time slot, and select an approver. You can add notes here as well.

  • Delete
    If you want to delete any of your content, click on the delete button, which shows the "Delete confirmation" page. Be sure to want to delete your content, because this action can't be undone!

Upload from CSV

You can also upload a post via CSV. Click on the "New Post" button and select the "Upload from CSV" button to direct you to the upload page.

Upload

  • The date format accepted is YYYY-MM-DD HH:mm: ss; You can use the 24-hour format (example 2025/05/23 20:15).

  • The Text column will support captions and hashtags.

  • In the link column, it is an OG meta tag, and it accepts one link.

  • The image and video column will accept multiple image(s) and video(s) comma-separated. For GIF, it will support one GIF only.

  • CSV import supports up to 90 posts per CSV.

Select Socials

  1. Create a new CSV when you click the "New Post" button.

  2. Once the user adds the CSV file and Selects the Socials, there will be an option to Select an Approver.

  3. Once the posts are imported, they will be reviewed by the chosen approver. Once approved, they will be scheduled on the social calendar.

Facebook Requirements

Facebook allows you to add images to your list representing the product to people and how it looks. They have certain practices regarded as an image ratio.

While publishing to your Facebook Business page or Group page, here are the requirements to follow:

You can create an image using content AI or upload it from the media library:

  1. Content AI

    1. Describe the image you want to post, and AI will give you samples you can choose from. Click "Try an example" to better understand how the AI works.

    2. Select the number of variations you want your selected image style to have.

    3. Once you click on the image style you want, click the "Generate" button to direct you to the Image style variable you already selected.

    4. Choose the variable you like and click the "Continue" button to upload it.

  2. Upload from the media library. Images and videos can help with social engagement towards your business.

    1. The images should be in JPG or PNG format.

    2. The picture's size must be between 10 KB to 5MB.

    3. The minimum image resolution should be 250x250.

    4. The photo should be related to the post.

Choose the ideal Video size:

Facebook allows you to add videos to your list representing the product to people and how it looks. They have certain practices regarded as video size.

  1. The video should be in MP4 or MOV format

  2. The video's size must be between 10 KB to 5MB.

  3. The minimum video resolution should be 250x250.

  4. The video should be related to the post.

📌 Please Note: Facebook posts can't include different media types in one post. Select the media type you want to use (either image, GIF, or video) or switch to an Instagram account that allows it.

Content

  1. You have a maximum of 63,206 characters to use when writing your Facebook post.

  2. Use bold, italics, emojis, hashtags, and custom values.

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