When you're ready to publish new content, select the Marketing tab and then click the blue "New Post" button in the top right corner of your page. Alternatively, there's also the "Create New Post" link at the bottom of your posts list. You can either create a new post, upload CSV, or use Content AI.

New Social Post

Post To

Select Pinterest as the social media platform you want to post to.

Type Content

Type in your social content, rich media, keywords, and more in this field. Get creative with adding formatting elements like bold and italicised text, images, and even videos before hitting the Publish button!

Preview In

You can preview all your content here before you post it.

Save For Later

You can save this update as a draft until you are ready to post it.

Post

When you click on the "Post" button, it offers you three (3) different sending options and delete options to choose from:

Post Now
This will allow you to send this post to the selected social channels/accounts.
Schedule Post
This will allow you to schedule a post for a later date or time. Choose the date and time from the calendar and time slot.
Send Post for Approval
This allows you to send for approval first within your agency or organisation. Choose the date and time from the calendar and time slot, and select an approver. You can add notes as well.
Delete
If you want to delete any of your content, click on the delete button, which shows the "Delete confirmation" page. Be sure that to want to delete your post, because this action can't be undone!

Upload from CSV

You can also upload a post via CSV. Click on the "New Post" button and select the "Upload from CSV" button to direct you to the upload page.

Upload

The date format accepted is YYYY-MM-DD HH:mm: ss; You can use the 24-hour format (example 2025/05/23 20:15).
The Text column will support captions and hashtags.
In the link column, it is an OG meta tag, and it accepts one link.
The image and video column will accept multiple image(s) and video(s) comma-separated. For GIF, it will support one GIF only.
CSV import supports up to 90 posts per CSV.

Select Socials

Create a new CSV when you click the "New Post" button.
Once the user adds the CSV file and Selects the Socials, there will be an option to Select an Approver.
Once the posts are imported, they will be reviewed by the chosen approver. Once approved, they will be scheduled on the social calendar.

Pinterest requirements

Images and Videos:

Choose quality images and videos that are the right size:

A Pinterest Post should always include a quality image or video, as that is what the platform is all about, so avoid posting blurry or bad quality media. They have certain practices and recommendations regarding images:

Vertically oriented images do tend to perform better than horizontally oriented; the perfect ratios are 2:3 and 4:5.
Vary your photos and videos, souse different angles and backgrounds, crops, or perspectives. Try to create fresh, new content regularly and this is received best on Pinterest.
For images, make sure to use different photos, either of different things, or at least different angles of the same thing, different backgrounds, crops, or perspectives. Vertical images work best since they're more likely to be seen.
Make your posts colourful! These tend to be shared 1000% more than black and white pictures. And images with dominant colours (think red, orange, pink and dark green) are shared 300% more than others. So go bold!
For text overlays, variation is the key too - so get creative with different colours, fonts, layouts, and graphics.
For images, the ideal size is 1000 x 1500px on Pinterest.
For videos, file type should be .MP4 or .M4V for desktop (or .MOV on mobile), max file size 2GB, video length minimum 4 seconds, maximum 5 minutes.

To post an image, select the image icon:

To post a video, select the video icon:

Caption:

Here you can type in the description for your Pinterest post. Here are a few tips:

The character limit for your Pinterest post is 500.
Keep your captions natural and easy to read. Match the tone and feel of your image or video.
Keep descriptions to a strong sentence or two, as only the first 50 characters are initially visible.
Include enticing details.
Include relevant keywords near the beginning of your caption to make your content more discoverable, but don't stuff your caption full of keywords
Add a Call To Action/CTA, to be clear what you want you audience to do.