We all know that Reels are the content that Instagram really wants you to see at the moment. Here’s a great example of why Reels are worth your time and effort as a business owner, plus some ideas and top tips to get you started.

Reels are both a popular content format, and one that Instagram is particularly prioritising above others. You can easily explore Reels in the app, as in addition to appearing in your general feed, there is a dedicated Reels tab at the bottom of your screen.

When creating content, you have a wealth of inspiration at your fingertips. From dreamy, aspirational footage, to product demonstrations, to packing orders. You can film footage and share it, or you can upload a series of images and share them as a Reel instead; set to background music. Add a caption, and be sure to include key words in that caption - think of the topics or types of Reels your customers will search for, and work the wording into your caption. Take some time to explore your own Reels feed to understand that it goes beyond your follower list. Understand that Instagram curates content based on your interests and searches, broadening your exposure to a wider range of content.

Note: Instagram tends to favour Reels made using original, high-resolution footage or photos.

Instagram's decision to prioritise Reels offers an opportunity for businesses and brands to elevate their online presence. By understanding the dynamics of a Reel and integrating them into your social media strategy, you can tap into increased visibility and engagement.