Case studies

A lesson from Aldi in how to engage and entertain customers on social media

Learn how Aldi engages its audience with entertaining tweets that earn 1000s of engagements, every day

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Written by Amy Rountree
Updated over a week ago

How Primark uses social media engagement to build an army of loyal shoppers

We show you how Primark excel on social, and how you can replicate their techniques - regardless of your business size or industry

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Written by Amy Rountree
Updated over a week ago

How an independent shoe boutique delivers well-heeled social media to drive sales

We share the secrets of Keith Scarrott's success for you to apply to your own business, using the same free tools

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Written by Amy Rountree
Updated over a week ago

How to use social media to engage customers like a ‘cheeky Nando’s’

How Nando's keep their social strategy cheekily simple, to great success in the engagement stakes

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Written by Amy Rountree
Updated over a week ago

How BrewDog is building a brand via social media

How the craft beer business diversified and thrived during lockdown

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Written by Amy Rountree
Updated over a week ago

Gymshark’s social listening data reveals how it has become a social media heavyweight

Be more Gymshark: Learn how the activewear brand used social listening to grow into a global business

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Written by Amy Rountree
Updated over a week ago

The lipstick effect: beauty content boosts social media engagement for department stores

We look at how the beauty industry can boost social media engagement for department stores, and the role that influencers play

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Written by Amy Rountree
Updated over a week ago

What makes up the anatomy of a best performing post

With Maybe*, you can spot your best performing posts and also those in your local town, city or sector, so you can spot what works

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Written by Hannah McKernon
Updated over a week ago

Why you should boost your listening skills online

Why it’s important to understand the conversations taking place around you: A detailed look at key social media stats.

Written by Polly
Updated over a week ago

How Topshop should approach negative conversations on social media

What Topshop can learn from Boohoo and Missguided.

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Written by Amy Rountree
Updated over a week ago

The problem with Topshop's social content.

The Maybe* platform makes it clear where Topshop is missing on social, especially compared against key competitors Missguided and Boohoo.

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Written by Amy Rountree
Updated over a week ago

Maybe* uncovers why Topshop's engagement is lagging

Comparing their engagement rates with Missguided and Boohoo it's clear why Topshop isn't top of mind.

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Written by Amy Rountree
Updated over a week ago

Maybe* shows how influencers can affect the results of your organisation

Learn whether working with influencers is the best move for your organisation, and if so, how to direct your approach

Written by Francesca Williams
Updated over a week ago

Why Bira members are listening to more conversations and seeing success

Develop a recipe for success by understanding why adding more conversations to your account can deliver insights.

Written by Francesca Williams
Updated over a week ago

How Bira members harness the online conversation around shopping for gifts

Learn what’s being said about gift shopping, and tailor your approach on social for those in need of extra help.

Written by Francesca Williams
Updated over a week ago

Maybe* and Bira uncover competitive insights for retailers in Windsor.

How to use social media insights to increase engagement with tourists

Written by Francesca Williams
Updated over a week ago

Bira members learn how to harness your audience by widening conversation topics on social media

Think beyond just what people are saying about you and what you're saying. Joining new conversations is the key to audience growth.

Written by Francesca Williams
Updated over a week ago

Iceland and Vicar Lane boost footfall through social media

Maybe* delivers a social media campaign that delivers local footfall throughout Iceland's opening week at Vicar Lane.

Written by Francesca Williams
Updated over a week ago

How the Peak District tapped into local pride to improve engagement and sales

Make the most of the desirable parts of your local area to increase engagement with your audience.

Written by Francesca Williams
Updated over a week ago

How organisations in Leeds benefit by talking about Leeds on social.

Learn what your audience is saying about where they live, work and shop. And then use these insights to inform your content.

Written by Francesca Williams
Updated over a week ago

How BIDs are using Maybe* chatbots to make evidence-based decisions

By asking and learning what their audiences are thinking and saying about their town or city helps local BIDs inform their decision making.

Written by Francesca Williams
Updated over a week ago

Why WHSmith was named "the worst of the high street".

Maybe* uncovers why WHSmith was rated so poorly and what they should do about it.

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Written by Amy Rountree
Updated over a week ago

Why WHSmith need to understand sentiment online to improve their customer satisfaction.

Not all feedback is positive, but by gaining insights into how your customers think, you can improve practices as a result.

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Written by Amy Rountree
Updated over a week ago

How Qoozies increased sales using a Facebook campaign

Qoozies, a healthy cafe in Chesterfield, saw an incredible boost in their sales and in their Facebook engagement.

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Written by Amy Rountree
Updated over a week ago

How Ovarian Cancer Canada used chatbots to build a new community online and help campaign for a $10million investment.

How a chatbot helped secure $10million for Ovarian Cancer Canada.

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Written by Erin Barrett
Updated over a week ago

How Light Up Cheltenham grew the OurChelt audience by 246% in 24 hours.

How OurChelt used local events to substantially grow their audience.

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Written by Jess
Updated over a week ago

How Keith Scarrott use Maybe* to define their approach Influencer marketing

Keith Scarrott, a luxury shoe retailer in Cheltenham, use Maybe* to maximise their sales by through influencer marketing

Written by Francesca Williams
Updated over a week ago