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How a local salon drove reach and sales by prioritising growing engagement over followers
How a local salon drove reach and sales by prioritising growing engagement over followers

They saw an increase of 166% in the amount of content being created about them on social media.

Hannah Dove avatar
Written by Hannah Dove
Updated over a week ago

By prioritising engagement over followers, this salon in Knowle salon saw an increase of 166% in the amount of content being created about them on social media.

"Success for us is business growth. Having 10,000 followers doesn’t matter, you need to get people to engage with you. It doesn’t matter how many followers you have, you need comments. Engagement is the proof that what you are doing is working." Lucy, Founder of The Boutique

How did they do it?

The Boutique knew that their Instagram following was a younger audience, and Facebook appealed to a slightly older customer. Rather than post the same content across both social media accounts, they tailored their approach to deliver the most relevant content to their customers.

The Boutique has also seen periods when they were getting likes but no comments. to resolve this they began to engage more by asking questions on their posts and hosting polls using Stories. Tips and tutorials for replicating salon fresh looks at home, or maintaining a new colour, gave followers an extra reason to engage and ask questions and helped clients get to know the stylists and technicians behind the chair. As a result of this they saw that the deeper engagement from comments and polls drove better reach, sales of their products, and increased bookings for reopening.

How you can succeed with social like The Boutique

  • Make sure you ask questions to encourage comments on your content. Likes are great, but it’s comments that drive further reach as well as engagement.

  • Post content tailored to each of your social media pages to engage the customers who are most active there.

  • Join all relevant conversations on social media that relate to your business, hashtags are a great way to find your audience.

Find out how you can engage with your audience on your social channels.

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