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How Ludlow Gin uses Stories to engage their customers
How Ludlow Gin uses Stories to engage their customers

Tell us a story! Here we show you how to use Instagram Stories to maximum effect.

Written by Fran Williams
Updated over a week ago

Tell us a story! Here we show you how to use Instagram Stories to maximum effect.

In this guide, we'll delve into the art of using Instagram Stories to amplify your content and boost organic growth on the platform. Whether you're a seasoned social media pro or just starting, these insights and best practices can help you navigate the world of Stories effectively.

Understanding the importance of Stories

Instagram Stories have become a crucial component of content strategy, offering a dynamic and engaging way to connect with your audience. There are three key elements to focus on for organic growth on Instagram: Reels, Stories, and hashtags or keywords.

Making Stories work for your business

Instagram suggests posting around three to five stories per day, but even one impactful story can make a significant difference. Use Instagrams ‘Highlights’ feature to help shape your brand identity on Instagram. In your highlights, you can store your Stories and build an engaging and cohesive profile.

How to Upload a Story

For those unfamiliar with the process, uploading a story is a simple yet effective way to share your content.

  1. Click on your profile picture.

  2. Tap the ‘plus’ button to create a new story.

  3. Upload a relevant picture or video.

  4. Customise your caption with different fonts and animations.

  5. Use the link stickers feature to add a link to direct your customers to your website.

  6. Incorporate various elements such as music, polls, and location tags to make your stories more interactive and appealing.

Optimise your Stories for success

Understanding how Stories appear on your screen - and how users consume them - is crucial when thinking about how to optimise your content. Stories appear at the top of your homepage, and many users prefer to scroll through them horizontally for a quick and engaging experience.

How to create engaging content as a business or brand

User-generated content (UGC) adds authenticity and trust to your brand. Invite your customers to share their content with you, ensure you have their consent to use it, then publish their content on your Stories. Your Stories should aim to strike a balance between behind-the-scenes insights, important information, and content that makes your audience smile. Focus on providing value and entertainment to keep your viewers engaged.

Consider showcasing the personality(ies) behind your brand. People connect with people, so let your audience know who they're buying from.

Mastering Instagram Stories involves a mix of creativity, strategy, and authenticity. As you look to optimise your Story output, keep in mind the balance between providing value, engaging your audience, and showcasing the unique aspects of your brand. With these insights, you can navigate the world of Instagram Stories and elevate your social media presence.

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