Instagram is a fantastic tool for your business, but do you know how to make use of all of its features? You can like and comment on Instagram, and you can also share posts via direct message or Stories.

Here we show you how to engage on Instagram.

Sharing posts is a great way of bringing a wider range of content to your followers, as well as helping to amplify other voices as part of your wider community. Sharing on social media is an opportunity to improve the visibility of ourselves and others, and provide a wider range of content for your customer base.

To share a post on Instagram, look at the bottom of the post you’d like to share, where there are three icons: the heart to ‘like’ a post, the speech bubble to post a comment, and an arrow that looks a little like a paper aeroplane, to share the post.

Click on the arrow, and a small screen will pop up, inviting you to either add the post to your Story, or to send the post via direct message to one of your followers (Instagram will pull up a small list of suggested accounts but you can use the search bar at the top of the pop-up window to find the account you need). From here you can also share on other social media sites, including Facebook and X (formerly known as Twitter).

To share the post to your Stories, click on ‘Add to story’, and a new Story will immediately open up.

From here, you can add a caption, tag in relevant accounts, add gifs, hashtags and more. You also have the option of sending the post as a direct message from this screen as well. To post your Story, select the ‘Your story’ button on the bottom left.

And that’s it! Happy sharing!