What are your social media KPIs?

Before you know what good looks like, you need to understand what measurements to focus on

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Your social media key performance indicators (KPIs) are the goals you set for yourself, stating what you’d like to achieve from social media activity, and help you to measure it's having the desired effect. So, how do you choose what to measure and what KPI targets are right for your business?

To start, we recommend measuring these KPIs:

  • Followers shows you how many fans or followers you have across Facebook, X and Instagram. This number is an indication that you are growing and people want to follow what you have to say, but try not to focus on it too much.

  • Reach which is available for Facebook and Instagram, but on X it’s called 'impressions'. This is the number of feeds your content has been shown in. Individuals do not have to be following your page to see its content in their social media feeds.

  • Engagement is the number of likes, shares, and comments that your posts receive. Likes are great but comments and shares are better as they increase the reach of your content.

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