Running a competition on social media is a great way to get your audience involved and interacting with your brand, as well as rewarding them for following you in the first place. If you're wondering how to go about it, here's a couple of useful tips:
Firstly, you need to plan your competition. Think about what you are trying to achieve and the type of competition you intend to run - i.e. is it a 'comment and share with your friends' type competition, or are you asking entrants to take a photo, or share a video? Consider all elements, including the prize, entry criteria, terms and conditions.
Be sure to check the latest rules on running a competition on social, as these can vary between platforms and change on a regular basis.
Once you have planned your competition, you can then execute it.
Remember to promote your competition on your channels, and then pick a winner promptly when it ends!