By the end of this article, you will better understand the Facebook Page(s) Quick report data and how the modules align to Facebook Insights. We walk you through each metric, its capabilities and how you can present a clear picture of your performance within the Reporting & Comments dashboard of Maybe*.

Post Impressions reflect the number of times your Page's post appears within a person's home feed or the page feed. Posts include statuses, photos, links, videos and more.

Post impressions can reveal a lot about how your content is currently performing. Tracking post impressions is beneficial when you want as many people to see your content.

Posting high-quality content enhances the likelihood of others sharing it, increasing the fan page's impressions. Posting high-quality content ensures that you are following Facebook's community standards and it improves visibility across Facebook. Moreover, it also raises the possibility of fans sharing it with people who aren't yet fans of the Page.

Page reach reflects the number of people who have had any content from your Page or about your Page appearing within their home feed or page feed. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.

Page Reach gives you an idea of how well you're sharing the word about your business.

One of the ways to maximise your reach is to use optimised content to generate traffic and shares.

Post Engagement reflects the number of times people have engaged with your posts through reactions, comments, shares and more.

This allows you to see patterns in how your audience interacts with your posts, including reactions such as love, anger, sadness, and likes. Shares are included; this looks explicitly at the total number of shared posts and comments, which refers to the number of comments on your posts and replies to comments.

Ensure to create content that makes your audience interact with content that somehow makes them happy, reflect, or enrich their lives.

The number of times people clicked on any of your content.

Page consumptions let you know that the user is personally interested in the content you're sharing.

Try to focus on the quality of your content instead of quantity.

Important:

Understand what drives your audience growth over time by analysing paid versus organic likes and comparing trends to the previous period.

The net number of new Page likes is calculated by adding organic likes with paid likes minus any unlikes.

The 'previous period' is the same length of time immediately before, e.g. if you're looking at 30 days, it compares it to the previous 30 days.

You may increase the number of people who see your content organically by building your audience. Audience growth will allow you to understand your audience should the metrics not align as you think they should be. This could be due to your publishing behaviour. For example, if you are only posting images and no videos, this could appeal only to a small audience. If you would want to reach new audiences, you should try to post some videos.

A few ways to stay on top of your page audience growth would be to create shareable content but post less often. Also, strive for evergreen content.

Tip: Metric generated by Maybe*. There may be some discrepancies with Facebook.

Publishing behaviour is important as social platforms want users to interact with the content you are posting to create engagement.

Consistency is essential because providing too much irrelevant information will eventually lead to a low social media reach. Similarly, posting content in long pauses will impair your organic social media reach.

Important: Top-performing post reports do not include results from Facebook ads.

Analyse your top published content based on reactions, comments, shares, clicks, virality and reach.

It would be best if you stayed on top as your top-performing posts validate content that is proven to engage with your audience.

Look for recurring themes in your top posts. Some ways would be to determine the post style, for example, is it a video post or image. This will decide what works best. Check if there is a call-to-action phrase.

Demographics are segmented by age, cities, countries and gender to target your audience more accurately.

Tip: You can use Facebook Geotargeting to target certain demographics in different locations. You can also amend content to different locations and demographics.

So you can have a clear idea of the different audiences you can reach by knowing that you can ensure to engage with the right audience.

Analyse the demographic data from your presence on social media to broaden your reach.

The number of most active users posting and commenting on your Page.

To maintain customer engagement to foster customer loyalty and gather valuable data. Having more customer interactions will make your brand more valuable.

Always ensure to monitor social media feedback. Customer feedback should be followed up on and ask questions.

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