Starting Out
Visit business.facebook.com. Assuming you already have a Business Manager set up and connected, you can quickly access your Business Manager.
Selecting Your Business
Choose the business to which you want to add the catalogue. Do this by navigating to the menu and selecting 'Commerce Manager'.
Viewing Your Catalogues
If you've added catalogues before, they should be listed. If not, the section will be blank. Under 'Your Assets,' you will find two options: one for adding a shop and another for adding your catalogue. To enable your shop, begin with 'Add Catalogue'.
Adding a Catalogue
Click 'Add Catalogue' to see various catalogue types. If your business is in e-commerce, select 'ecommerce.' Facebook also supports catalogues for other industries.
Name your catalogue, typically using your business name and feed.
Uploading Product Information
You have two choices:
Manually or bulk upload product information;
Or use your Meta Pixel.
Platforms like Shopify, BigCommerce, WooCommerce, or Squarespace integrate seamlessly. Choosing 'Upload Product Info' leads you to 'View Catalogue,' where you initially create a shell for your feed before adding items.
Methods of Adding Your Catalogue
Manual Entry: Ideal for businesses with a few products. Fill out a form for each item, then upload.
Data Feed: Use a spreadsheet (CSV or Excel) to maintain your catalogue outside of Facebook. Facebook will update it based on the frequency you set, so you can choose how often depending on how much your catalogue tends to change;
Partner Platform: If you use Shopify or similar platforms, this option is highly preferable and Facebook provides a guided setup. This involves connecting your e-commerce site and Facebook, and following subsequent steps;
Pixel: Use this if you don't use a platform like Shopify. It involves selecting your website's pixel and following the setup steps.
If you want to know more about these as you view them, just click on learn more and a really handy set of instructions and tips appear on the right.
Remember, each method is designed to cater to different business needs and sizes, ensuring a smooth and efficient way to showcase your products on Facebook.