All Collections
Social media how to's and case studies
Social Media How To's
How to add your e-commerce product catalogue to Facebook
How to add your e-commerce product catalogue to Facebook

Want to add your online product catalogue to Facebook, and need a helping hand. Here we walk you through the different options.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Starting Out

Visit Assuming you already have a Business Manager set up and connected, you can quickly access your Business Manager.

Selecting Your Business

Choose the business to which you want to add the catalogue. Do this by navigating to the menu and selecting 'Commerce Manager'.

Viewing Your Catalogues

If you've added catalogues before, they should be listed. If not, the section will be blank. Under 'Your Assets,' you will find two options: one for adding a shop and another for adding your catalogue. To enable your shop, begin with 'Add Catalogue'.

Adding a Catalogue

  • Click 'Add Catalogue' to see various catalogue types. If your business is in e-commerce, select 'ecommerce.' Facebook also supports catalogues for other industries.

Name your catalogue, typically using your business name and feed.

Uploading Product Information

You have two choices:

  • Manually or bulk upload product information;

  • Or use your Meta Pixel.

Platforms like Shopify, BigCommerce, WooCommerce, or Squarespace integrate seamlessly. Choosing 'Upload Product Info' leads you to 'View Catalogue,' where you initially create a shell for your feed before adding items.

Methods of Adding Your Catalogue

  • Manual Entry: Ideal for businesses with a few products. Fill out a form for each item, then upload.

  • Data Feed: Use a spreadsheet (CSV or Excel) to maintain your catalogue outside of Facebook. Facebook will update it based on the frequency you set, so you can choose how often depending on how much your catalogue tends to change;

  • Partner Platform: If you use Shopify or similar platforms, this option is highly preferable and Facebook provides a guided setup. This involves connecting your e-commerce site and Facebook, and following subsequent steps;

  • Pixel: Use this if you don't use a platform like Shopify. It involves selecting your website's pixel and following the setup steps.

    If you want to know more about these as you view them, just click on learn more and a really handy set of instructions and tips appear on the right.

Remember, each method is designed to cater to different business needs and sizes, ensuring a smooth and efficient way to showcase your products on Facebook.

Need more help?


Join us for live daily support -Book now.

Did this answer your question?