Get your Google My Business up to date and optimised to reach more customers.

If you own a business, particularly one with a physical location, having an up-to-date and optimised Google My Business profile is crucial for reaching more customers. In this article, we'll guide you through the key elements of a successful Google My Business strategy, using Betty's Cafe and tea rooms as an example.

One of the recent features on Google My Business is the ability to showcase how far your business is from other popular attractions. Betty's Cafe utilises this feature very well. This innovative feature is a testament to the importance Google places on businesses keeping their profiles updated and relevant.

Betty's Cafe demonstrates the value of maintaining an updated profile. Google recognises businesses that consistently update their information, such as opening hours. The fact that Betty's update their opening times on a regular basis showcases their commitment to providing accurate and timely information to their customers.

Positive reviews are a powerful tool for attracting new customers. Betty's not only showcases Google reviews but goes a step further by including reviews from other platforms such as Facebook, TripAdvisor, and Yelp. This transparency builds trust with potential customers, demonstrating that Betty's is confident in its reputation.

While Betty's Cafe Tea Rooms excels in many areas, there is room for some improvement. For example, the main image on their Google My Business profile is of the exterior of one of their premises. To enhance their profile, Betty's could benefit from showcasing their renowned scones, cakes and staff. Including high-quality images of their products and team members not only provides potential customers with a visual treat, but also would improve their chances of appearing in Google Image searches.

Updating your Google My Business profile is a simple process. Once you've created the initial profile, the ongoing maintenance involves logging in, making necessary changes, and saving. Whether you update opening hours or add new photos, the process is user-friendly and can have a significant impact on your business' visibility.

Google My Business is a valuable, often underused tool for businesses. Betty's Cafe Tea Rooms sets a great example of how a well-maintained profile can enhance visibility and attract customers. By consistently updating your information, leveraging positive reviews, and showcasing your products, you can optimise your Google My Business profile to its full potential. Take advantage of this free resource to ensure your business stands out in local searches and appeals to customers looking for your products or services.