How to create a recurring post

Recurring posts save time and have many benefits. Here's how to schedule recurring posts in Maybe* and the advantages of doing so.

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Scheduling recurring posts on social media can offer several benefits for individuals, businesses, and brands looking to enhance their online presence and engage with their audience more effectively.

Scheduling recurring posts from Maybe* is easy.

Here’s a step-by-step:

  • In your Maybe* account, select New Post and add your caption and media;

  • Once your post is ready, click the downwards posting arrow next to Post;

  • Select Schedule Recurring Posts from the drop down menu that appears;

  • Select how often you want the post to repeat and for how long, then click Schedule Post.

That’s it - super easy!

Some key advantages of scheduling recurring posts are:

  • Consistent Engagement: Regular posts help maintain a steady level of engagement with your audience. This consistency keeps your followers interested and engaged, encouraging more interactions such as likes, shares, and comments.

  • Saves You Time: Instead of posting a piece of content over and over again, you do so in one go, saving you and your team time.

  • Brand Recognition and Trust: Posting regularly helps build a recognisable brand identity. Consistency in your messaging, visuals, and posting schedule can reinforce brand recall and trust among your audience, making it easier for them to remember and recognise your brand across various platforms.

  • Audience Growth: By consistently posting content, you're more likely to reach new audiences. Social media algorithms often favour accounts with regular activity, increasing the visibility of your posts to potential new followers.

  • Feedback and Insights: Frequent posts generate continuous feedback in the form of comments, likes, and shares, providing valuable insights into what your audience enjoys and engages with the most. This can inform your content strategy and help you tailor your offerings to meet audience preferences.

  • SEO Benefits: For businesses that link back to their website from social media, consistent posting can drive regular traffic to their site, which can positively impact search engine optimization (SEO) and improve search rankings.

  • Opportunity for Repetition: Repetition is a key aspect of advertising and messaging. By posting recurring content, you can reinforce your messages, ensuring that your audience remembers your key value propositions or calls to action.

  • Content Lifecycle Extension: Recurring posts allow you to highlight evergreen content that remains relevant over time.

  • Competitive Advantage: By maintaining a consistent presence on social media, you can stay ahead of competitors who may post less frequently. This can make your brand more appealing and accessible to your target audience.

Implementing a strategy for recurring posts requires planning and understanding of your audience's preferences, so balance consistency with quality, ensuring that each post adds value and is tailored to engage your specific audience.

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